Nike Strike Series FA16

Unique 3D imagery manifests the power and precision of world-class athletes through short films. Recorded training data was the driving force behind the captivating visuals to reveal the true essence of the players.

Motivated to create a highly dramatic effect, rim and back lighting accentuate the players on darkened backgrounds. The collection is highlighted on each athlete resulting in high contrast stills and stirring moving images.

credits

Client: Nike Global Football
Nike Design Director: Nick Parkinson
Nike Art Director: David Chen
Creative Direction: Cedric Kiefer
Design/Animation: R. Schmidt, D. Öztürk, R. Gambacciani, D. Weidemann
Compositing: Fran Sanchez de Cañete
Production: Lars Wagner, Ian Otto
Sound: Jens Fischer
3D Scanning: Mimic Productions

6
1